Question 1

How do I set up my Lumis account?

Accepted Answer

After signing up, complete your profile in Settings by adding your company name, industry, and website. Then open Settings > Integrations, select Manage connections next to your brand (or Add brand), and connect your first platform (Google Ads, GA4, Search Console, Meta Ads or LinkedIn Ads). After the first sync, your Dashboard shows your marketing data.

Question 2

How do I connect Google Analytics?

Accepted Answer

Open your brand’s Channel Settings (Settings > Integrations > Manage connections) and select "Connect Google". Sign in with the Google account that has access to your GA4 property, allow access, then choose the GA4 property you want to track. Data starts syncing within a few minutes.

Question 3

How do I connect Google Ads?

Accepted Answer

Open your brand’s Channel Settings (Settings > Integrations > Manage connections) and click "Connect Google". Sign in with Google and allow access (Google offers no read-only Google Ads permission), pick your Ads account (accounts under a manager account are listed too), and choose what agents may do on it: Read only, or Ask me first, where every change waits for your approval. Your campaign data, including spend, clicks, impressions, and conversions, will start appearing on the dashboard.

Question 4

How do I connect Google Search Console?

Accepted Answer

Open your brand’s Channel Settings (Settings > Integrations > Manage connections) and select "Connect Google". Sign in with your Google account, allow access, then choose the Search Console site you want to monitor. You will be able to see search queries, page performance, click-through rates, and Core Web Vitals.

Question 5

How do I connect Meta Ads?

Accepted Answer

Open your brand’s Channel Settings (Settings > Integrations > Manage connections) and select "Connect Meta Ads". Sign in with your Facebook account and authorize access to your ad account. Select the ad account you want to track. Lumis will import campaigns, spend, impressions, clicks, conversions, reach, and ROAS data.

Question 6

How do I connect LinkedIn Ads?

Accepted Answer

Open your brand’s Channel Settings (Settings > Integrations > Manage connections) and select "Connect LinkedIn Ads". Sign in with your LinkedIn account and grant access. Select the ad account to track. Lumis imports campaigns, spend, impressions, clicks, conversions, leads, and CPL data.

Question 7

Can I connect multiple properties?

Accepted Answer

Yes. Each plan includes a number of brands and ad accounts: Starter 1 brand and 2 ad accounts, Pro 3 brands and 6 ad accounts, Agency 6 brands and 12 ad accounts. Extra ad accounts ($29/month) and, on Agency, extra brands ($59/month) are available as add-ons.

Question 8

Where is my data hosted, and how do you handle UAE data protection?

Accepted Answer

Lumis runs on servers in Singapore, and its database is hosted by Supabase in Seoul, South Korea. Everything travels over HTTPS, database access is limited by row-level security, and the tokens of every connected platform are encrypted with AES-256-GCM. Lumis never sees your ad-platform passwords and does not sell the data of your connected platforms. You can delete your workspace and its data at any time (see Data deletion). If your agency or your clients need a Data Processing Addendum for the UAE PDPL or client contracts, email support-team@luminousmetrics.io.

Question 9

How do I read the dashboard?

Accepted Answer

The Dashboard provides an overview of all your connected data sources with key metrics. Each section shows the most important KPIs for that service: spend, clicks, and CTR for Google Ads; sessions, users, and bounce rate for Analytics; and clicks, impressions, and position for Search Console. Click into any section for a more detailed breakdown.

Question 10

What metrics are shown on the dashboard?

Accepted Answer

The dashboard displays key metrics from each connected service. For Google Ads: spend, clicks, impressions, CTR, CPC, conversions, and ROAS. For Meta Ads: spend, reach, impressions, clicks, conversions, ROAS, and CPA. For LinkedIn Ads: spend, impressions, clicks, conversions, leads, and CPL. For Google Analytics: sessions, users, bounce rate, traffic sources, and top pages. For Search Console: search queries, clicks, impressions, CTR, and average position.

Question 11

How do I change the date range?

Accepted Answer

Use the date range picker located in the top right corner of the page. You can select preset ranges (Last 7 days, Last 30 days, Last 90 days, etc.) or set a custom date range. The selected date range applies to all metrics and charts on the current page.

Question 12

How do I use the Report Builder?

Accepted Answer

Go to Report Builder from the sidebar (requires Pro plan or higher). Select your data source from the dropdown, then click "Add Widget" to add charts, KPI cards, or tables. Drag widgets to rearrange them on the grid and resize by dragging their edges. Click "Save" to store your report for future access.

Question 13

How do I export reports?

Accepted Answer

You can export reports as PDF from the Report Builder or individual data source pages. Look for the export or download button in the top right area of the page. PDF report exports are available during the free trial and on every paid plan.

Question 14

What is the AI Agent?

Accepted Answer

The AI Agent is Lumis's built-in AI-powered marketing assistant. It analyzes your connected marketing data and provides actionable recommendations and a health score for your campaigns. Access it from the "AI Agent" option in the sidebar. It is included in the free trial and on every paid plan, starting with Starter. Automatic anomaly detection and forecasting are on the Pro and Agency plans.

Question 15

How does the health score work?

Accepted Answer

The health score is a 0-100 rating of your overall marketing performance. 80-100 means Excellent (campaigns performing well), 60-79 means Good (minor optimizations available), 40-59 means Needs Attention (several areas for improvement), and below 40 means Critical (immediate action recommended). The score is calculated based on your campaign metrics, trends, and best practice adherence.

Question 16

How often are insights updated?

Accepted Answer

AI insights are refreshed when you click "Generate Insights" on the AI Agent page. Generated insights are cached for 24 hours. You can manually trigger a refresh at any time to get the latest recommendations based on your most recent data.

Question 17

What anomalies does it detect?

Accepted Answer

The AI Agent can detect various anomalies in your marketing data, including sudden spikes or drops in spend, unusual changes in CTR or conversion rates, unexpected shifts in traffic patterns, budget pacing issues, and significant changes in keyword performance. Anomaly detection runs once a day on the Pro and Agency plans. When an anomaly is detected, you will receive a notification with an explanation and suggested actions.

Question 18

What plans are available?

Accepted Answer

Lumis has three plans, priced in USD: Starter $149/month ($1,490/year), Pro $349/month ($3,490/year) and Agency $649/month ($6,490/year). Annual billing is 10x the monthly price, so 2 months are free. Starter includes 1 brand and 2 ad accounts, Pro 3 brands and 6 ad accounts, and Agency 6 brands and 12 ad accounts. Extra ad accounts are $29/month each. Each plan also sets a limit on monthly ad spend across your connected ad accounts (Starter $15,000, Pro $50,000, Agency $100,000) and the changes they apply a month (Pro 150, Agency 300). Starter is read-only: agents analyze and recommend, and you make changes yourself on each ad platform. Pro is "Ask me first": agents propose, you approve each change and Lumis applies it. Agency is "Ask me first" too, with more brands and ad accounts.

Question 19

How do I upgrade my plan?

Accepted Answer

Open Settings > Billing and choose a plan. If you choose a plan during your trial, billing starts the day your trial ends. If online checkout isn't open yet, email sales@luminousmetrics.io and we'll set it up.

Question 20

How do I cancel my subscription?

Accepted Answer

Open Settings > Billing and select Manage subscription. Your plan stays active until the end of the billing period you have paid for. After that your data is kept and your account becomes read-only until you choose a plan again.

Question 21

What payment methods are accepted?

Accepted Answer

Cards through Stripe once online checkout is open; until then, email sales@luminousmetrics.io and we'll set up your plan. Card details are handled by Stripe and never stored by Lumis.

Question 22

Is there a free trial?

Accepted Answer

Every new account starts with a 14-day free trial with Starter features plus "Ask me first" changes like Pro, and no card is needed. The trial includes 1 brand, 2 ad accounts and 400 AI credits. When it ends, your data stays and your account becomes read-only until you choose a plan.

Question 23

How do I invite team members?

Accepted Answer

Go to Settings > Team tab and click "Invite Member." Enter their email address and select their role (Admin or Viewer). They will receive an email invitation to join your Lumis organization. The number of team members you can invite depends on your plan.

Question 24

What are the different roles?

Accepted Answer

Lumis has three roles: Owner (full access, can manage billing and delete the organization), Admin (full access to data and settings, can invite and manage members), and Viewer (read-only access to dashboards and reports). The account creator is automatically the Owner.

Question 25

How do I change a member's role?

Accepted Answer

Go to Settings > Team to see all team members. Click on the member you want to modify and select a new role from the dropdown. Only Owners and Admins can change member roles. Note that there must always be at least one Owner on the account.

Question 26

How many team members can I have?

Accepted Answer

Team member limits depend on your plan: Starter includes 2 users, Pro includes 5 users, Agency includes 15 users. Extra users are $10/month each, and Enterprise limits are custom.

Question 27

Data is not showing up

Accepted Answer

First, check that the platform is connected in your brand’s Channel Settings (Settings > Integrations > Manage connections) (look for a green "Connected" status). Check that the correct date range is selected using the date picker in the top right. Data may take a few minutes to sync after the initial connection. Also make sure your Google account has access to the property you are trying to view. If the issue persists, try disconnecting and reconnecting the platform.

Question 28

Connection errors

Accepted Answer

If you are experiencing connection errors, try these steps: 1) Disconnect the platform in your brand’s Channel Settings (Settings > Integrations > Manage connections) and connect it again. 2) Clear your browser cache and cookies, then try again. 3) Ensure you granted all required permissions during the OAuth setup. 4) Check that your Google account still has access to the property. If the problem continues, try using a different browser or contact support.

Question 29

Slow loading

Accepted Answer

Slow loading can be caused by large date ranges that require processing more data. Try narrowing the date range to improve load times. Also check your internet connection and try refreshing the page. If specific pages are consistently slow, it may be due to the volume of data in your account. The Report Builder and AI Agent pages may take slightly longer on first load.

Question 30

How do I reset my password?

Accepted Answer

Click "Forgot Password" on the login page and enter the email address associated with your Lumis account. You will receive a password reset email with a link to create a new password. If you do not receive the email, check your spam folder. If you are already logged in, you can change your password from Settings > Profile.

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