ChatGPT Ads in your cross-channel reports
Lumis is adding ChatGPT Ads to your cross-channel reports. See it next to Google and Meta, check if your business is ready, and track visits from ChatGPT and other AI assistants.
One more channel, the same report
ChatGPT Ads joins the channels you already connect, so you judge it the way you judge the rest.
Reports next to Google and Meta
ChatGPT Ads spend, clicks, conversions and purchase value sit in the same reports as Google, Meta and your other channels, in one currency and with the same conversion rules. Lumis syncs every few hours.
Check if your business is ready
A checklist for each brand: your markets, the ad policy for your category, the daily minimum against what you spend now, conversion tracking, your landing page, and draft context hints from your own search terms.
Visits from ChatGPT and AI assistants
Track visits from ChatGPT, Perplexity, Gemini, Copilot and Claude in GA4. A ready-made UTM template keeps paid ChatGPT Ads clicks apart from organic ChatGPT visits.
Server-side conversions
Send confirmed Shopify orders and HubSpot leads to ChatGPT Ads from the server, hashed and following your consent settings, so ChatGPT Ads can measure results from your store or CRM, not only from the browser.
Ask your AI agents about it too: Iris covers setup, tracking and delivery questions, and Sage helps you decide whether a test is worth it and how to read the results. They recommend; you make changes in ChatGPT Ads Manager.
Two ways to connect
An Advertiser API key
- 1. In ChatGPT Ads Manager, open Settings and create an Advertiser API key.
- 2. In Lumis, open your brand's channel settings, choose ChatGPT Ads and paste the key.
- 3. Lumis checks the key, confirms the account and its currency, and brings in your history.
The key is stored encrypted and used to read reports only.
A file import
Rather not share a key? Export a campaign report from ChatGPT Ads Manager and import the file into Lumis. Imported days are labelled, and synced data replaces them if you connect a key later.
Lumis reports on ChatGPT Ads. It does not create or change campaigns: you keep running them in ChatGPT Ads Manager. See every integration on the platform page.
For teams testing a new channel
Agencies
Add a client’s ChatGPT Ads test to the report they already get, next to Google and Meta, without another dashboard.
Online stores
See ChatGPT Ads beside your store revenue, and send confirmed orders back as conversions on Pro and Agency.
Service and B2B teams
Find out whether a new channel is worth a small test before you move budget from search or social.
Not every business can advertise on ChatGPT
Some categories are restricted: financial, health and legal services ads are limited to the US, and some categories are not allowed at all. The readiness check flags this for your brand, but OpenAI reviews every advertiser, ad and landing page and makes the final call. Read its ad policies before you spend.
ChatGPT Ads in Lumis, answered
Is Lumis an OpenAI partner?
No. Lumis connects to ChatGPT Ads with your own Advertiser API key, the same API any ChatGPT Ads advertiser can use. Lumis is not affiliated with or endorsed by OpenAI.
Can Lumis create or change my ChatGPT Ads campaigns?
Not today. Lumis reads and reports your ChatGPT Ads data. Your AI agents can recommend changes, and you make them yourself in ChatGPT Ads Manager.
Which plans include ChatGPT Ads?
ChatGPT Ads reporting, the readiness check and AI-assistant traffic are on every plan and in the 14-day free trial. A connected ChatGPT Ads account counts as one of your plan's ad accounts. Server-side conversions are on Pro and Agency.
What does beta mean here?
The connection works end to end and is built on OpenAI's published Ads API, but it is new. OpenAI is still changing its API and reports, so some details in Lumis may change as we learn from real accounts.
Will ChatGPT Ads work for my business?
Nobody can promise that yet: OpenAI has not published performance benchmarks across advertisers. The readiness check shows what is in place and what is missing, and a small, measured test with clear tracking tells you the rest.
Do I need my own ChatGPT Ads account?
Yes. You create it in ChatGPT Ads Manager, and OpenAI reviews your brand, each ad and your landing pages before ads can run. Lumis then reads that account with the key you create.
How is my API key kept safe?
Lumis stores the key encrypted (AES-256-GCM), bound to your brand, and uses it only to read reports. You can disconnect it in Lumis at any time and revoke it in ChatGPT Ads Manager.
Is AI-assistant traffic the same as ChatGPT Ads?
No. AI-assistant traffic counts visits to your site that GA4 records as coming from ChatGPT, Perplexity, Gemini, Copilot or Claude, paid or not. It shows visits, not how often AI answers mention your brand.
New to ChatGPT Ads? Read ChatGPT Ads: what businesses should know.
Put ChatGPT Ads in the same report
Try Lumis free for 14 days. No card needed.